Customers see things very differently from the way you do, and that probably goes for any eCommerce website on the Internet. What might look like small trifles for you could turn out to be huge flaws in the customers' eyes, and you lose out on sales without your even realizing it. The devil - and the profits - are all in the details of eCommerce Web Design, and you can't let even the tiniest one pass right under your nose.
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As an eCommerce website, the largest component of the customer experience is almost always the process of finding, browsing and reading about the items you offer. Naturally, this part of the customer experience should be the easiest and smoothest. Yet that's not the case with every online retailer.
Refined searching is one of the most common problem areas that plague online sellers. It's the option that customers often use when they don't have an exact item in mind but have an idea of the general specifications that they want. An option to refine searches lets them eliminate all those options that they're not interested in.
Don't expect to get this add-on for free, though. It requires more advanced eCommerce web development ( Web Design Firms ) because there'll be much more data to be handled. Every possible measurement, specification or description for each item has to be tagged and sorted into categories. Suffice it to say that this measure is not for the faint of heart or budget. The considerable improvement in the customer experience, though, is well worth the trouble.
Too Much Information: No Such Thing
Once customers have ordered and paid for their stuff, most retailers would just issue an order number and an estimated arrival date and then leave it at that. Going a couple of extra steps further, though, will give you an advantage in the long run.
What kind of extra information would customers want upon checkout? Inform them of the company that'll be delivering their package. Will it be sent through USPS, DHL or FedEx? Will the entire package be coming from a single central warehouse or will it be split up into several deliveries coming from various facilities? All these are little bits of information that assures the customer of your word, and that the items will come on time.
Your ability to handle and issue this kind of information will rely a lot on the shopping cart software that you use and how well it integrates with the rest of your eCommerce solutions and process flow. This kind of extra functionality usually comes at an extra cost, but you'll easily make up for it with all the return business that you'll generate.
Nitty-gritty, small items, minor details - whatever you'd like to call them, your customers are still quick to pick up on these things. Missing out on any of them might not solidly hurt your sales, but you'll notice that having them around will definitely help increase your profits and expand a loyal client base.
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