Google is taking the next step in offering its search technology to businesses with a new product called Google Commerce Search, which is basically Google Search for online retailers.
In the same way that Google is taking on traditional, more expensive enterprise search companies with the Google Search Appliance (for searching within your company’s files) and Google Site Search (for searching your website), it wants to replace the older solutions used by web retailers, said Nitin Mangtani, the company’s lead product manager for enterprise search.
You just feed Google your catalog, and the company handles the search experience.
In addition to Google’s general expertise in search, Commerce Search includes a number of features that make it particularly well-suited to online retail, Mangtani said, such as spell checking and synonym suggestions.
It also allows merchants to customize the experience to their needs, for example by making sure a particular product always shows up at the top of the results.
And since the service is hosted on Google’s servers, retailers don’t have to worry about finding the extra infrastructure to support increased searchers during holiday shopping.
Source:
http://www.onenewspage.com/news/Technology/20091105/5585659/Google-offers-search-tools-for-the-Amazon-coms.htm
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