Microsoft and Consumers: Friends or Foes?

A New York Times blog post last week highlighted influential tech writer and analyst Mark Anderson's assertion that Microsoft just doesn't understand consumers. Specifically, it's smartphones that elude Redmond.

"Phones are consumer items, and Microsoft doesn't have consumer DNA," said Anderson, who writes the widely-followed Strategic News Service technology newsletter.

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Although Microsoft owns the PC market and corporate desktop, few would dispute that Windows Mobile has fallen way behind the iPhone, BlackBerry and, more and more, Google Android.

"Windows Mobile is in big trouble," says veteran industry analyst Roger Kay. "Apple expanded its mobile platform and other competitors like Palm and Google have followed. But where's Microsoft?"

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Microsoft could pay a heavy price for this slide as mobile devices and other technologies such as Web-based applications and social networking platforms make their way into corporate environments.

In a NetworkWorld story this week, IDC research vice president Al Gillen discussed the eventual shift away from the Windows client OS as businesses become less reliant upon the desktop PC and move to devices such as smartphones, thin clients and browser-based devices that run on non-Windows software.

"All these devices are going to come along that Microsoft does not own, which creates a whole new battle field," Gillen says, adding that the transition will result in more virtualized and cloud-based software and "in the process, help break the dependency on fat clients and full local processing."

Gillen is not saying Windows is dying, and emphasizes that Windows 7 will be successful and adoption will be strong for the next five to seven years. But during that time period the world will become "a lot less centralized around the PC than it is today."

This ties back to the notion that Microsoft is losing ground with consumer trends that are destined to influence corporate adoption. Areas where Microsoft has failed or not dedicated enough resources such as mobile, SaaS (software as a service) and social media will fold into enterprise technology over the next few years, say industry analysts.

Yet despite Anderson's claims that it's "game over" for Microsoft in the consumer space, the software giant is the proud owner of many superior consumer products and services.

Source:

http://www.itnews.com/advertising/12168/microsoft-and-consumers-friends-or-foes

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