Website Design Development With SEO in Focus

As a business owner when you decide to go online and have your website developed, search engine optimization is one of the last thing that comes into the mind. But website development is not just about designing a site & making it live on the internet, you want the website to bring in business for you and work as a place to showcase your products and services. This is where SEO comes into picture, properly SEO optimized website design development can go a long way in promoting your business & online presence.

Here we will look at some of the important aspects of web site development and how taking proper care of search engine optimization features can benefit your website.

1. Using appropriate heading & bold tags: Web developers while creating the site should properly use heading as well as bold tags at important places to emphasis important sections of text to search engines.
2. Image optimization: Search engines such as Google and Yahoo can not read text which is written in a image. To let search engines what the image is about you need to add correct ALT text for the image and help with better visibility of your images in search results.
3. Canonical URLs: It would be hard to believe but search engines treat site.com, <a target="_new" rel="nofollow" <br <br />/>href="http://www.site.com"><span style="font-family: Georgia,serif;"></span><br /><span style="font-family: Georgia,serif;"></span>http://www.site.com</a> & <a <br />target="_new" rel="nofollow" <br />href="http://www.site.com/index.htm">http://www.site.com/index.htm</a> as 3 different pages, creating duplicate content issues for you. Solution to this is to do a 301 permanent redirection of the URLs to URL with www, i.e., <a target="_new" rel="nofollow" <br />href="http://www.site.com">http://www.site.com</a>.
4. Session IDs in PHP based websites: In PHP sites, unique PHPSESSID variable gets added to URL's end in case cookies are not available and looks like this: PHPSESSID=24487890. This creates problems for your site in search engines as every time a webpage is visited they see a unique session id in the URL & think of the page as a different page, thus creating duplicate content problems for you. As a solution to this you can use url_rewriter.tags.
5. External files for JavaScript & CSS: Nowadays all sites use CSS & JavaScript; if you put all the code on the page itself then it will increase the page size as well as page's load time & thereby affecting how search engines rank your site. The solution to this is to put the code in external files & include a reference to them on the page.
6. Page Titles & Meta Description: It is of vital importance in website design development to make certain that all the pages on the site have unique Meta description & page titles. In many CMS based system a mistake is done of keeping a default description & page title for all the pages which should be corrected to make them different for all the pages.

As an expert SEO author Peter Hogg provides valuable information on search engine optimization features, website design development and how SEO can help businesses generate as well as grow online sales and visitor traffic for their web sites.

Source:

http://ezinearticles.com/?Website-Design-Development-With-SEO-in-Focus&id=4163203

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