Ballmer Banks on Windows Phone 7 For The Future

BARCELONA--Steve Ballmer hopes "7" will be Microsoft's lucky number as the company restarts its mobile business with the release of Windows Phone 7.

On Monday, the CEO of Microsoft and his team of Microsoft executives took the wraps off the latest version of the Windows Mobile operating system at a press conference here at the Mobile World Congress. The new Windows Phone 7 is a fresh start for the company in mobile.

"There's no question that a year and a half ago we had to rethink everything," Ballmer said.

Instead of revamping Windows Mobile software, which first came out in 2002, Microsoft decided to start from scratch. The result is a completely new look and feel to previous generations of Microsoft Windows Mobile software.

The new Windows Phone 7 is primarily designed for touch-screen smartphones. It offers graphic "tiles" that let users get multiple views of their information. The goal was to create software, and a user interface, that was much more useful--and intuitive. For example, the new software integrates data such as pictures, e-mail, music, video, and contact numbers from the phone and other places (social-networking sites or multiple music services or e-mails) into easy-to-access "tiles" or virtual buttons on the phone.

Even though Microsoft is still a leading provider of smartphone software, its market share has slipped over the past several quarters. Competitors such as Apple with the iPhone, Research In Motion with its BlackBerry devices, and now Google with Android phones, have taken share away from Microsoft.

Apple and RIM have taken a different approach to the market than Microsoft has. Those companies build both the software and hardware for their phones, which has provided them more control and some edge in terms of getting new features out across an entire product line. It's also made it somewhat easier for developers to come up with new applications for these devices.

Andy Lees, senior vice president of mobile communications for Microsoft, admitted during the press conference Monday that Microsoft had questioned its strategy of not building its own hardware and instead selling software to phone manufacturers.

"We considered a lot of different things over the past year and a half to two years," he said. "We even considered building our own phone."

Instead, Lees said the company decided that working with partners offered far more value.

That said, Microsoft recognizes the need for more hardware consistency, and it plans to work closely with hardware manufacturers such as LG, Samsung, HTC, Sony Ericsson, and others to make sure there is commonality in devices. For example, Microsoft is setting standards within its partner group for screen size. It will also require that devices use the same kind of sensing technology.

In addition, it's working with carrier partners to ensure more consistency in service offerings.

From a developer's perspective, this sounds great. But it also sounds like it limits manufacturers and carriers when it comes to how they can differentiate their products. And it's unclear how handset manufacturers--which are already struggling to differentiate their products from one another--will handle the requirements.

On Sunday, at a press event here, Sony Ericsson's CEO said the company plans to eventually become operating-system-agnostic, providing consumers with a user interface that has a look and feel unique to Sony Ericsson.

Ballmer argued that the new version of its OS will offer stricter sets of criteria for devices and services using the software, and that would ultimately lead to more innovation from its partners.

"We needed a model to raise the bar and give our partners a chance to show their unique capabilities," he said. "I think it will create a bigger pool of opportunity for everyone. And when we look back, there will be greater diversity and innovation when you work from a higher foundation instead of everyone replumbing things from the lower levels of user interface."

The new Windows Phone 7 phones are expected to hit the market in time for the 2010 holiday shopping season, Ballmer said. He also said AT&T and Orange have been selected as special carrier partners. The company plans to deliver Windows Phone 7 devices on all four major U.S. carrier networks.

Source:

http://reviews.cnet.com/8301-13970_7-10453467-78.html?tag=newsLeadStoriesArea.1

Chicago Website Designers

Microsoft Warns of Lapsing Windows Support

Just days after Microsoft warned Windows 7 users of an impending shutdown of the free release candidate, the company reminded customers running Windows 2000, XP and Vista of approaching support deadlines for those editions.

The closest cutoff is April 13, when Microsoft will drop support for Vista RTM (release to manufacturing), the term used for the build the company launched at retail in January 2007. After that date -- it's also April's Patch Tuesday -- Microsoft will not provide security updates for Vista RTM, said Jerry Bryant, a senior manager with the Microsoft Security Response Center (MSRC).

Instead, users should upgrade to Vista Service Pack 1 (SP1), or preferably, Vista SP2, Bryant said. Microsoft shipped SP1 and SP2 in March 2008 and May 2009, respectively.

Microsoft's policy is to support a Windows RTM build for at least 24 months after the release of a first service pack, and to support any service pack for the same length of time when it's superseded by a follow-up.

Both Windows 2000 and Windows XP face support deadlines of July 13, 2010, Bryant added in an entry last week to the MSRC blog .

Microsoft will retire Windows 2000 from all support in July, ending all security patches for the operating system that celebrates its 10-year anniversary this month.

Windows XP SP2, the popular 2004 update that beefed up the security of the under-attack OS, will also exit support July 13. To continue receiving bug patches, users must upgrade to XP SP3, the May 2008 update. Bryant claimed that "many" customers are still using XP SP2, and urged them to upgrade to either SP3 or Windows 7.

According to Web metrics company NetApplications.com, Windows XP powered 66% of the machines that were online last month, while Vista ran 17.5% and Windows 2000 a puny 0.6%.

Last week, Microsoft reminded users of Windows 7 Release Candidate (RC) that beginning on Feb. 15, the free preview will warn of a March 1 deadline. On March 1, the operating system will start to shut down automatically every two hours.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld . Follow Gregg on Twitter at @gkeizer or subscribe to Gregg's RSS feed. His e-mail address is gkeizer@ix.netcom.com.

Read more about windows in Computerworld's Windows Knowledge Center.

Source:

http://www.itnews.com/windows/14039/microsoft-warns-lapsing-windows-support

Web Site Design